You can activate the Star Wars™: The Force Awakens™ content by connecting your console to the internet. If your console is not connected to the internet, then you will need to enter this code when prompted:
This is not a Web Code – it needs to be entered in-game to unlock the content in Star Wars™: The Force Awakens™ content on your console.
Note: please ensure that the text box is empty prior to entering the code. Some consoles are including some text that will need to be deleted before the code can be entered successfully.